Nike: Pegasus
Brand
Date
Oct 2023
Description
Nike’s 'Pegasus: Winter Seekers' campaign highlights the performance capabilities of its footwear through a narrative-driven commercial. The production follows runners navigating an urban environment during inclement weather, juxtaposing a contained retail setting with the reality of wet-weather training. Produced by Dress Code, the film utilizes slow motion to emphasize the mechanics of movement. The visual aesthetic leans into a cool-toned color palette, integrating broadcast graphics and high-contrast text overlays to maintain a dynamic, cinematic pace throughout the live-action sequences.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
Associated creatives
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