Nike: Patta
Brand
Date
Sep 2023
Description
Nike and Patta unite for this collaborative film, a piece that chronicles the intersection of movement and community. The production follows a runner as they traverse park paths and city environments, blending fluid athletic motion with grounded, candid moments of reflection. Crafted with a warm vintage aesthetic, the film leans into an analogue film technique to capture its subject. The footage utilizes natural light and cinematic tracking shots, interspersed with reflections on persistence, to frame the collaboration through a rhythmic, observational lens.
Style
Horizontal, Cinematic, 1970s
Techniques
Analogue / film, Natural light
Industries
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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