Nike: Own The Floor
Brand
Date
Mar 2025
Description
Nike presents 'Own The Floor,' a high-energy commercial spotlighting movement and athleticism through choreography. The film features diverse dance troupes performing fast-paced street routines, transitioning between sunlit basketball courts and neon-lit club environments. Produced by Romance Films, the campaign leans into live-action technique to capture the fluidity of athletic apparel in motion. The visual narrative balances expansive, bright daytime sequences with moody, color-rich night scenes to showcase the collection.
Style
Horizontal, Commercial, Action
Industries
Color
Jet Black
Forest Green
Lime
Context
TVC / TV Commercial
Associated creatives
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