Nike
Own The Floor
Brand
ProjectOwn The Floor
Date
Mar 2025
Description
Nike presents Own The Floor, a commercial spot centering on high-energy choreography. The project channels a dynamic aesthetic, cutting between the natural light of indoor basketball courts and the vibrant, high-contrast atmosphere of neon-lit clubs. The film features street dance routines performed in coordinated athletic apparel. Production was handled by Romance Films, utilizing live-action techniques to capture the fluid movement of the ensemble.
Style
Horizontal, Commercial, Action
Industries
Sportswear
Color
Jet Black
Forest Green
Lime
Context
TVC / TV Commercial
Associated creatives
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