Nike
Own The Floor
Brand
ProjectOwn The Floor
Date
Jun 2023
Description
Nike’s Own The Floor campaign highlights synchronized movement through a series of dynamic dance performances. The production juxtaposes a brightly lit, minimalist gymnasium against the high-contrast environment of a neon-lit club, using fast-paced editing to emphasize the intensity of the choreography. Developed in collaboration with agency Wieden+Kennedy Portland, the project leans into live-action techniques to capture rhythmic action. The commercial showcases an energetic approach to sportswear, utilizing slow motion and vibrant lighting to highlight the athleticism of the dancers across these varied settings.
Style
Horizontal, Commercial, Action, Clean
Techniques
Slow motion
Industries
Sportswear
Context
TVC / TV Commercial
Associated creatives
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