Elliott Power,

Description

This video piece titled Nothing Special to See Here was created for Nike by agency Wieden+Kennedy and directed by Elliott Power. The footage features a young Black child wearing an Indiana basketball jersey and holding a basketball while speaking directly to the camera on a basketball court setting. The close-up and medium framing captures expressive dialogue and natural outdoor or set-dressed lighting. The cinematic capture conveys an authentic performance tone characteristic of contemporary sports and lifestyle storytelling.