Nike
NikexRebel
Brand
ProjectNikexRebel
Date
Dec 2024
Description
Nike presents a high-energy campaign titled NikexRebel, centered on the intersection of sport and movement. Produced by DIVISION US, the project captures diverse athletes and dancers performing in urban settings, utilizing low-angle perspectives to underscore athletic performance. The film leans into a blend of color and monochrome footage, punctuated by abstract urban shots. The production utilizes live-action technique with slow motion sequences and cinematic framing to define the aesthetic.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Sportswear
Context
Advertising Campaign
Associated creatives
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