Nike: NikexRebel
Brand
Date
Dec 2024
Description
Nike delivers a high-energy athletic campaign in this collaborative project, NikexRebel. The spot leans into street culture, featuring a rapid-fire montage of athletes and dancers performing against various urban and studio backdrops. Produced by DIVISION US, the film channels an aggressive, dynamic aesthetic. The direction utilizes low-angle perspectives and fast camera movement to highlight performance, alternating between colour and monochrome sequences to maintain visual momentum. The work incorporates slow motion and cinematic framing to capture the intersection of movement and city architecture.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Context
Advertising Campaign
Associated creatives
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