Nike: Nike x Patta
Brand
Date
Jul 2023
Description
Nike and Patta collaborate on a dynamic campaign highlighting the intersection of community and movement. The project captures athletes and individuals training through green park pathways and historic European city streets, using a raw, cinematic framing to underscore the technical details of the apparel. Produced by WORK USA and Lammas Park, the film employs a nostalgic monochrome aesthetic. The narrative explores themes of persistence and teamwork through live-action sequences that utilize slow motion to emphasize the physicality of training.
Style
Horizontal, Cinematic, Monochrome, Nostalgic
Techniques
Slow motion
Industries
Color
Jet Black
Burgundy
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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