Nike
Nike X Footlocker DN 8 Social media campaign
Brand
Date
Apr 2025
Description
Nike and Footlocker partner for a social media campaign featuring the DN 8 sneaker, captured by photographer Julien Boudet. The imagery leans into a street-style aesthetic, placing the vibrant, gradient-colored footwear against high-contrast industrial and coastal backdrops. Shot primarily under natural light, the campaign integrates the sneakers into a series of lifestyle vignettes. Settings range from a concrete harbor pier and rocky seaside cliffs to scenes involving motocross gear, utilising clean, warm tones and textures of stone, water, and ice to frame the product.
Style
Warm, Clean
Techniques
Natural light
Industries
Sportswear
Color
Jet Black
Pure White
Context
Social Media / Short Form Video
Associated creatives
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