Nike: Nike X Footlocker DN 8 Social media campaign
Brand
Date
Apr 2025
Description
Nike and Footlocker partner for a social media campaign promoting the DN 8 sneaker, captured by photographer Julien Boudet. The imagery leans into a street-style aesthetic, placing the footwear within outdoor coastal and industrial harbor settings. Using natural light and warm tones, the series integrates the sneakers with motocross elements and lifestyle portraiture. The campaign utilizes clean compositions to highlight the footwear’s gradient textures and colorways against concrete piers, sandy terrain, and weathered stone surfaces. These photographs rely on direct, bright daylight to emphasize the product details in a variety of active and relaxed environments.
Style
Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Context
Social Media / Short Form Video
Associated creatives
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