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Nike: Nike x Apron

Brand
Nike
Date

Sep 2025

Description

Nike and Apron collide in this dynamic commercial project, centering on a curated selection of casual streetwear and footwear within a stark, studio-focused environment. The narrative leans into high-contrast aesthetics, utilizing moody lighting and tight framing to highlight the collaboration's focus on grooming and style. Produced by Space Cowboys Studio, the production captures its subjects in a minimal studio set featuring a singular red barber chair. The visual language favors cinematic, live-action techniques, incorporating slow-motion sequences and vertical framing to sharpen the interaction between the apparel, grooming tools, and the featured red sneakers.

Style

Vertical, Cinematic, Monochrome

Techniques

Slow motion

Industries
Sportswear
Color
Jet Black
Crimson
Background

White Seamless

Context

TVC / TV Commercial

Associated creatives

Space Cowboys Studio
Space Cowboys StudioProduction
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