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Nike: NIKE x Ambush Nite Sport

Brand
Date

Aug 2023

Description

Nike presents the Nite Sport collection through a narrative film that follows young women in a variety of school and athletic environments. The cinematography leans into a cinematic color grade and natural, atmospheric lighting to establish its tone, bridging the gap between student life and active settings. Produced by Object & Animal, the film utilizes a live-action technique to highlight the collection's integration of school uniforms and performance footwear. The visual narrative draws on 1990s-inspired aesthetics to frame the sportswear in classic environments including staircases, hallways, and fields, with post-production work by Native Foreign and ETHOS x Punderson Gardens and sound design by 750mph.

Style

Horizontal, Cinematic, 1990s

Industries
Color
Jet Black
Pure White
Light Grey
Background

Residential Building

Context

Advertising Campaign, Brand Film / Corporate Video

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