Nike: Nike T90
Brand
Date
Mar 2025
Description
Nike revitalises the iconic T90 line through a series of editorial campaign images that lean into a moody, high-contrast aesthetic. The production, captured by photographer Aidan Zamiri, features a minimalist composition that emphasises the sharp silhouette of the sportswear against a dark, low-key backdrop. The imagery employs chiaroscuro techniques to heighten the interplay between shadow and focus. Creative execution is supported by fashion stylist Danielle Emerson, makeup artist Phoebe Taylor, and set designer Tom Schneider, whose contributions ground the subject in a clean, deliberate atmosphere.
Style
Editorial, Vertical, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Scarlet
Background
Black Seamless
Context
Advertising Campaign
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