Nike
Nike T90
Brand
ProjectNike T90
Date
Mar 2025
Description
Nike revitalizes its archival T90 silhouette through a stark, editorial campaign. The imagery leans into a moody aesthetic, utilizing low-key chiaroscuro lighting to isolate the subject against a dark, minimalist backdrop. The project features photography by Aidan Zamiri, with fashion styling by Danielle Emerson and makeup by Phoebe Taylor. A structural approach to the set design by Tom Schneider completes the clean, precise composition.
Style
Editorial, Vertical, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black
Scarlet
Background
Black Seamless
Context
Advertising Campaign
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