Nike

Oct 2025

The Nike × Martine Rose campaign blends sportswear with surreal, arcade-inspired aesthetics. Captured by photographer Frank Lebon, the visuals channel a Y2K energy through high-contrast flash lighting and layered graphic typography. The collaboration moves through disparate set-dressed environments, ranging from simulated classical ruins to retro-industrial studio spaces. Designed by Martine Rose, the collection is showcased across a series of editorial posters that lean into distinct character studies. The project utilizes bold metallic lettering and stylized overlays to evoke the feel of vintage gaming posters, framing each subject within its own narrative, from mystical archers to tech-focused personas.

Vertical, Commercial, Retro

Sportswear

Advertising Campaign