Nike: Nike × Martine Rose Campaign

Oct 2025

The Nike × Martine Rose campaign bridges the gap between high-performance sportswear and surrealist visual storytelling. Photographed by Frank Lebon, the series adopts a distinct Y2K and retro arcade aesthetic to showcase the collaborative collection, utilizing graphic typography and theatrical set designs to ground the pieces in a nostalgic, cinematic context. The imagery leans into raw, high-contrast flash lighting and technical environments, ranging from simulated classical ruins to simulated industrial rooftops. Designer Martine Rose integrates sportswear silhouettes with stylized, unexpected elements, creating a cohesive visual identity that blends the precision of athletic apparel with an offbeat, editorial edge.

Vertical, Commercial, Retro

Advertising Campaign