Nike
Nike JDI - Léon Schäfer
Brand
ProjectNike JDI - Léon Schäfer
Date
Mar 2025
Description
Nike spotlights track and field athlete Léon Schäfer in this profile video, tracking his evolution from the 2016 Rio Paralympics to his gold-medal performance at the World Para Athletics Championships in London. Directed by Modest Department, the work captures Schäfer’s career milestones and future ambitions through a series of candid interviews. The production utilizes a minimal studio environment, accented by atmospheric red lighting and strip fixtures. The project, part of the wider Just Do It campaign, incorporates behind-the-scenes footage featuring athlete Tom-Sengua Malutedi to provide a grounded look at the life of an elite competitor.
Style
Horizontal, Action, Cinematic, Clean
Industries
Fitness
Context
Brand Film / Corporate Video
Associated creatives
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