Nike: Nike JDI - Léon Schäfer

Mar 2025

This sports profile video for Nike, developed under the Just Do It campaign, follows track and field athlete Léon Schäfer through his career milestones. The narrative bridges his early beginnings at the 2016 Rio Paralympics to his success at the World Para Athletics Championships in London, including appearances alongside fellow athlete Tom-Sengua Malutedi. The production, handled by Modest Department, utilizes a minimal studio setting to maintain a focused aesthetic. The visual approach leans into cinematic compositions and clean framing, punctuated by atmospheric red lighting and strip fixtures. The piece blends intimate interview segments with behind-the-scenes footage to capture the athlete's professional journey.

Horizontal, Action, Cinematic, Clean

Brand Film / Corporate Video