Nike: Nike: Empower
Brand
Date
Feb 2022
Description
Nike’s 'Empower' project is a dynamic commercial featuring tennis athlete Naomi Osaka. The film captures a series of training sessions and tennis matches set against outdoor courts and running tracks. Produced by Stept Studios, the narrative centers on athletic determination and focus. The execution leverages golden hour lighting and natural light, paired with energetic camera movement, to highlight the subjects in action.
Style
Horizontal, Commercial, Golden Hour
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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