Nike

Apr 2025

The Nike Air Max DN8 campaign features a series of portraits and action-oriented imagery that explore the intersection of sportswear and urban fashion. Shot by photographer Feng Li, the project leans into a mix of moody, high-contrast environments and bright, naturalistic settings to highlight the technical details of the footwear. Across a variety of city-based locations, the visual narrative incorporates elements of industrial texture and kinetic motion. The work utilizes various techniques including flash photography, live-action movement, and high-speed freeze-frame captures to document the apparel. By blending utility-focused styling with avant-garde tactile accessories, the project presents the sneakers within diverse, contemporary urban contexts.

Vertical, Commercial

Natural light

Sportswear

Advertising Campaign