Nike: Nike Air Max DN8
Brand
Date
Apr 2025
Description
The campaign for the Nike Air Max DN8 features a series of portraits and dynamic lifestyle shots captured by photographer Feng Li. The imagery moves across various urban environments, ranging from moody, neon-lit city streets to gritty, industrial-inspired settings and open-air locations, emphasizing the versatility of the footwear. Leaning into a high-contrast aesthetic, the project utilizes flash and natural light to highlight the technical textures of the sportswear. The visuals incorporate layered, utilitarian styling and avant-garde accessories, grounding the athletic product within diverse, textured environments that range from transit hubs to city crosswalks.
Style
Vertical, Commercial
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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