Nike: Nike 247 with Ansan
Brand
Date
Apr 2025
Description
Nike's 247 campaign spotlights South Korean Olympic archer An San in a series of portraits that blend high-performance sport with contemporary fashion. Photographer Axel Morin captures the subject against a consistent, deep blue studio backdrop, utilizing a mix of hard light to emphasize architectural silhouettes and softer, grain-heavy treatments to evoke an analogue film aesthetic. The series features styling by Yii Ooi, who pairs modern athletic gear with pleated, voluminous tailoring. Hair styling by Issac Yu and makeup by Clive.x maintain a polished, clean finish across the collection, bridging the gap between functional sportswear and editorial photography.
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