Nike

Apr 2025

Nike 247 with Ansan explores the intersection of high-performance athletics and contemporary fashion. Featuring South Korean Olympic archer An San, the campaign blends technical sportswear with structured tailoring, utilizing a mix of hard light and clean studio aesthetics to highlight form and movement. Photographer Axel Morin leads the project, supported by fashion editor and stylist Yii Ooi. The production team also includes hair stylist Issac Yu and makeup artist Clive.x, who contribute to the editorial look. With a focus on vertical framing and a cool, desaturated color palette, the series balances athletic precision with an analogue film quality across both dynamic portraiture and controlled studio captures.