Nike
Never Done Making Diamonds Shine NYC
Brand
Date
Sep 2023
Description
Nike explores themes of legacy and personal connection in this cinematic film, Never Done Making Diamonds Shine NYC. The narrative centers on a quiet, reflective moment within a domestic bedroom, following a character as he engages with baseball memorabilia and family archives. Produced by SOFTSPOT with agency work by Hyphenated, the film utilizes a warm, moody aesthetic to ground its storytelling in an intimate, live-action setting. The visual treatment leans into rich browns and golden light to evoke a sense of nostalgia.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Football (American)
Color
Chocolate
Navy
Background
Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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