Nike: Never Done Making Diamonds Shine LA
Brand
Date
Sep 2023
Description
Nike’s Never Done Making Diamonds Shine LA highlights the intersection of sport and daily life through a cinematic lens. The campaign focuses on young athletes, capturing their routines both on the softball field and in more intimate, domestic settings. Produced by SOFTSPOT™ with creative support from Hyphenated, the project employs a live-action technique to ground its narrative in authentic experience. The cinematography prioritizes natural light and warm color grading to frame the interplay between athletic discipline and personal growth.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Royal Blue
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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