Nike
Never Ask
Brand
ProjectNever Ask
Date
Nov 2022
Description
Nike's 'Never Ask' project explores unconventional athletic expression through the lens of a young male athlete practicing synchronized swimming. Produced by Love Song, the piece utilizes cinematic lighting to emphasize precision and movement within an institutional indoor pool setting. The film leans into live-action technique and clean visual composition to highlight the athlete's transition between surface routines and submerged diving. Subtitles frame the narrative as the project focuses on the intersection of discipline and movement.
Style
Horizontal, Cinematic, Clean
Industries
Fitness
Color
Royal Blue
Pure White
Background
Outdoor Pool
Context
Brand Film / Corporate Video
Associated creatives
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