Nike: NatalieRae-NikeKorea-LBBawards
Brand
Date
Sep 2021
Description
Nike Korea captures the essence of rigorous athletic training in this live-action commercial directed by Natalie Rae. The film centers on young athletes navigating intense calisthenics and drills, set against the raw, natural backdrop of dirt training grounds and baseball fields. The cinematic project leans into a gritty, realistic aesthetic, utilizing natural daylight to emphasize the physicality of the sport. The work features creative input from agency Wieden+Kennedy Tokyo, with production handled by Object & Animal and Nine Tailed Fox.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Pure White
Background
Road
Context
Advertising Campaign, Brand Film / Corporate Video
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