Nike Move With Hart - Press Conference - Case Study 2025

About

The Move With Hart project for Nike documents a unique activation centered on the Hood to Coast relay race. This case study film captures Kevin Hart at a press conference, transitioning between live-action footage of relay runners and detailed graphic overlays that map the 198-mile route across Oregon. Developed by R/GA US, the project utilizes a clean aesthetic to document the partnership. The edit shifts between the dynamic movement of the outdoor relay and the controlled environment of a branded press briefing, highlighting the scale of the fitness challenge.