Nike
Mbappe - Love Your Dream Until It Loves You Back
Brand
Date
Jul 2026
Description
Nike spotlights the journey of Kylian Mbappe in this advertising campaign, charting his path from neighborhood football player to global athlete. The film bridges his early development with professional milestones through a combination of archival home footage and modern studio portraits. Produced by GREATERGOOD, the piece leans into a cinematic visual language. It utilizes a mix of analogue film aesthetics and Super 8 framing, contrasted against live-action match footage to map his career trajectory. The narrative relies on monochrome sequences and natural outdoor lighting to anchor the biographical focus.
Style
Horizontal, Cinematic, Monochrome, Nostalgic
Techniques
Analogue / film
Industries
Basketball
Color
Navy
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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