Nike
Mbappe - 60
Brand
ProjectMbappe - 60
Date
Jul 2026
Description
Nike charts the trajectory of Kylian Mbappe in this 60-second campaign, tracing his development from local youth matches to professional football prominence. The film juxtaposes archival footage with high-definition match coverage to frame his career progression, utilising cinematic pacing and dynamic sports motion to capture key moments on the pitch. Produced by GREATERGOOD, the spot focuses on the athlete’s evolution through various training and stadium environments. The work leverages live-action techniques to emphasize his path to becoming a global athlete, balancing historical clips with contemporary production standards.
Style
Horizontal, Action, Cinematic
Industries
Basketball
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.