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Nike: Makena: Dream Further

Brand
Nike
Date

Jun 2022

Description

This documentary piece for Nike, titled Makena: Dream Further, chronicles the casting and development process behind the brand’s larger campaign efforts. The film bridges high-energy, live-action match sequences with candid, behind-the-scenes footage from an indoor training facility. By integrating professional match play with intimate casting tapes, the production captures the training intensity and personal drive of young football athletes. The project leans into a clean, documentary-style aesthetic that documents the physical drills and agility work of player Makena Cook. The production was handled by STADIUM, providing a grounded look at the athlete’s journey as she transitions from the field to a broader sports narrative.

Style

Documentary, Horizontal, Clean

Industries
Football (American)
Color
Burgundy
Navy
Pure White
Background

Gym

Context

Brand Film / Corporate Video

Associated creatives

STADIUM
STADIUMProduction
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