Nike: Legacy Project
Brand
Date
Aug 2024
Description
Nike's Legacy Project, produced by DLA Films, is a documentary-style campaign capturing the multifaceted lives of Black women and girls through sport and wellness. The piece moves between the intensity of basketball courts and running tracks to the quiet focus of indoor yoga and mindfulness sessions. Utilizing live-action techniques, the cinematography relies on warm tones and slow motion to frame movement as a form of community resilience. The narrative focuses on moments of individual determination and collective joy within the sportswear and fashion landscape.
Style
Documentary, Horizontal, Warm, Nostalgic
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.