Nike's Legacy Project, produced by DLA Films, is a documentary-style campaign capturing the multifaceted lives of Black women and girls through sport and wellness. The piece moves between the intensity of basketball courts and running tracks to the quiet focus of indoor yoga and mindfulness sessions.
Utilizing live-action techniques, the cinematography relies on warm tones and slow motion to frame movement as a form of community resilience. The narrative focuses on moments of individual determination and collective joy within the sportswear and fashion landscape.
