Nike: Lebron Pro-Combat
Brand
Date
Aug 2023
Description
Nike spotlights the Pro-Combat athletic range in this high-intensity commercial featuring professional basketball player LeBron James. The film captures an elite training session, leaning into dramatic, low-key lighting to emphasize both athletic movement and the performance apparel textures. Produced by Altered.la, the project utilizes cinematic, live-action techniques to maintain a focused, moody aesthetic. The sequence alternates between rhythmic close-ups of technical compression gear and the intense focus of the athlete, providing a raw look at the gear in action.
Style
Horizontal, Cinematic, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Color
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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