Nike
Lebron 17 Behind The Design
Brand
ProjectLebron 17 Behind The Design
Date
May 2026
Description
Nike's 'Lebron 17 Behind The Design' is a documentary video that provides a first-person exploration into the development of the Air Max LeBron 17. The production shifts between studio footage featuring industrial design processes and raw smartphone clips of basketball gameplay, detailing how athletic performance demands influence footwear engineering. Featuring post-production and VFX work by 9iFX Studios, the piece uses a warm, clean aesthetic to ground the technical aspects of the design. The narrative centres on the interplay between elite court performance and the practical requirements of modern sneaker design.
Style
Documentary, Horizontal, Warm, Clean
Industries
Sportswear
Background
Office
Context
Documentary
Associated creatives
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