Nike’s documentary short, Lebron 17 Behind The Design, explores the industrial development of the Air Max LeBron 17. The film captures the creative process within a studio environment, balancing technical design discussions with the performance requirements of elite basketball.
With post-production and VFX by 9iFX Studios, the project utilizes a clean, live-action technique to bridge the gap between initial product sketches and finished footwear. The documentary framework incorporates raw gameplay footage to illustrate how the shoe’s design responds to specific athletic pressures on the court.
