Nike: lbj17 Paperstack Pop Breakdown
Brand
Date
May 2026
Description
This animation project for Nike deconstructs the design of the LBJ17 sneaker. The piece leverages 3D wireframe graphics to visualize the transition from initial sketch stages to the final product, centering on a detailed breakdown of the shoe's construction. Produced by 9iFX Studios, the work utilizes clean animation and VFX techniques to highlight the intersection of physical design prototyping and digital modeling. The sequence frames the product within a design studio environment.
Style
Horizontal, Cinematic, Clean
Techniques
Animation, VFX / visual effects
Industries
Color
Jet Black
Royal Blue
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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