This animation project for Nike deconstructs the design of the LBJ17 sneaker. The piece leverages 3D wireframe graphics to visualize the transition from initial sketch stages to the final product, centering on a detailed breakdown of the shoe's construction.
Produced by 9iFX Studios, the work utilizes clean animation and VFX techniques to highlight the intersection of physical design prototyping and digital modeling. The sequence frames the product within a design studio environment.
