Nike
lbj17 Paperstack Pop Breakdown
Brand
Date
May 2026
Description
Nike's project for the LBJ17 sneaker showcases the intricate design process through a technical animation sequence. The visual narrative moves between physical prototypes and digital wireframes, highlighting the construction of the basketball shoe on a studio workbench. The piece utilises clean VFX and animation techniques to illustrate the layering of design elements. Post-production and VFX for the project were handled by 9iFX Studios, whose work frames the sneaker within a cinematic, data-driven studio environment.
Style
Horizontal, Cinematic, Clean
Techniques
Animation, VFX / visual effects
Industries
Electric / EV
Color
Jet Black
Royal Blue
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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