Nike presents the Kyrie 7 campaign, a dynamic commercial spot centered on the intersection of athletic performance and environment. The film utilizes live-action technique to ground the product within a vast desert landscape, contrasting earth-toned textures with the clean lines of the footwear.
Produced by 91 Rules with creative development from Holiday United Group, the campaign leans into a cinematic aesthetic. The visual narrative emphasizes movement and scale, supported by post-production and VFX work from Nice Shoes.
