Nike: Kobe Pro-Combat
Brand
Date
Aug 2023
Description
Nike presents the Kobe Pro-Combat commercial, a film focusing on the focused intensity of basketball star Kobe Bryant. Filmed in a locker room setting, the spot documents the athlete’s pre-game preparations, highlighting details from adjusting his number 10 USA jersey to lacing up his footwear. Produced by ALTERED.LA, the project uses a cinematic, moody approach to capture the athlete's focus. The execution leans into a clean, live-action technique with dramatic, low-key lighting and slow motion to emphasize the physical details of the environment and the subject.
Style
Horizontal, Cinematic, Moody, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Navy
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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