Nike: Kid
Brand
Date
Oct 2025
Description
Nike’s 'Kid' project is a series of documentary-style vignettes that explore human movement and emotion through raw, expressive portraiture. The film leans into a gritty aesthetic, utilizing high-contrast monochrome visuals and desaturated color grading to highlight the textures of its candid street scenes. Produced by Romance Films, the project employs a cinematic approach to live-action storytelling. By focusing on authentic community interactions, the work captures a sense of realism through heavy film grain and dramatic lighting techniques.
Style
Documentary, Horizontal, Action, Gritty, Grainy
Techniques
Analogue / film
Industries
Context
TVC / TV Commercial
Associated creatives
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