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Nike Keep Up - Spec Spot 2025

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This spec spot for Nike explores the intensity of elite soccer training, centering on the physical precision of athletes engaged in high-stakes ball juggling. The project channels a cinematic aesthetic through deliberate framing and movement. The film utilizes low-key lighting to isolate the subjects against a dark industrial environment, shifting focus toward athletic motion. Production was handled by Coup de Grâce, with post-production and VFX contributions from Artjail.

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