Nike: Keep Up - Spec Spot
Brand
Date
Oct 2025
Description
This spec spot for Nike explores the intensity of elite soccer training, centering on the physical precision of athletes engaged in high-stakes ball juggling. The project channels a cinematic aesthetic through deliberate framing and movement. The film utilizes low-key lighting to isolate the subjects against a dark industrial environment, shifting focus toward athletic motion. Production was handled by Coup de Grâce, with post-production and VFX contributions from Artjail.
Style
Horizontal, Cinematic, Matte
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Crimson
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.