Nike
Jordan x Nigel Sylvester Brick by Brick
Brand
Date
Mar 2025
Description
Nike and athlete Nigel Sylvester present the Jordan x Nigel Sylvester 'Brick by Brick' project, a collaborative sportswear campaign highlighting a new apparel and footwear collection. The series balances editorial portraiture with commercial product photography, utilizing clean studio setups to emphasize the collection's textures and graphic details. Photographer Antoine Spignardo captures the collaboration through a mix of high-contrast chiaroscuro lighting and even, soft-light compositions. The imagery features Sylvester with his BMX bicycle, integrating athletic lifestyle cues with close-up product studies of the featured footwear atop raw clay bricks.
Style
Clean, Vertical, Commercial
Industries
Sportswear
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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