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Nike: Jordan x Nigel Sylvester Brick by Brick

Brand
Date

Mar 2025

Description

Nike and athlete Nigel Sylvester present the Jordan x Nigel Sylvester Brick by Brick project, an editorial and commercial collaboration focused on technical sportswear and footwear. The campaign features a series of studio portraits and product photography that highlight the collection’s graphic apparel and footwear designs. Photographer Antoine Spignardo directs the visual narrative, utilizing a clean and minimalist aesthetic to frame the subject and product. The imagery balances commercial product shots with editorial portraits, often employing low-key lighting and natural light to emphasize the textures of the footwear against raw clay brick elements. The work leans into a polished, high-contrast composition to articulate the collaborative details of the Nike and Jordan apparel line.

Style

Clean, Vertical, Commercial

Industries
Color
Jet Black
Pure White
Context

Advertising Campaign

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