Nike: Jordan Breakfast Club Teaser 30
Dec 2025
Nike presents the Jordan Breakfast Club teaser, a dynamic look at the brand’s performance training campaign. The film captures athletes in a raw, industrial setting, highlighting the technical details of the footwear and apparel through a series of fast-paced cuts. The execution leans into a clean, commercial aesthetic that emphasizes both human movement and architectural texture. Integrating animated typographic elements, the sequence channels high-intensity athletic conditioning, supported by original music and sound design from MAS-Music and Strategy. Developed by Los York, the project utilizes live-action techniques and slow motion to showcase the collection.
Horizontal, Commercial, Clean
Slow motion
Warehouse
Advertising Campaign, TVC / TV Commercial