Nike
Joined Video
Brand
ProjectJoined Video
Date
May 2026
Description
Nike presents a dynamic basketball commercial capturing the intensity of the court through a blend of live-action technique and sleek, high-energy visuals. The film focuses on professional basketball performance, featuring athletic movement and precise ball handling set against a minimalist backdrop. Utilizing cinematic angles and slow motion to underscore the action, the production shifts between high-intensity gameplay and composed lifestyle moments. 9iFX Studios provided the post production and VFX, ensuring a clean aesthetic that highlights the technical details of the apparel and footwear.
Style
Horizontal, Action, Cinematic, Clean
Techniques
Slow motion
Industries
Basketball
Color
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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