Nike: Ice Challenge

Nov 2024

Nike's Ice Challenge campaign presents a high-intensity study of movement and texture, anchored by industrial precision. The film focuses on the physical interaction between human equipment and raw elements, utilizing a low-key chiaroscuro aesthetic to isolate the action against a void-like backdrop. The project features sharp, cinematic cinematography that captures the kinetic energy of ice shards and water particles. Creative direction by AKQA US guides the project’s visceral tone, with post-production and VFX work by Lucky Day heightening the jagged, tactile quality of the footage. Sound design by Digital One completes the piece, grounding the rapid-fire visual edits in a weighted, mechanical atmosphere.

Horizontal, Action, Cinematic, Matte

Low-key / chiaroscuro, VFX / visual effects

Advertising Campaign, Brand Film / Corporate Video