Nike: Directors Cut
Brand
Date
Nov 2025
Description
Nike's 'Directors Cut' is a cinematic video project that explores personal reflection through a series of atmospheric vignettes. Produced by We Know Video, the piece contrasts the scale of urban environments with the quiet, internal moments of its subjects. The film utilizes a desaturated color palette and natural lighting to establish an introspective mood. Across the live-action sequences, the narrative moves between architectural exterior shots and intimate portraits, focusing on individuals in everyday training and contemplative settings.
Style
Vertical, Cinematic, Desaturated
Techniques
Analogue / film
Industries
Color
Pure White
Jet Black
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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