Nike

Home

Brand

ProjectHome

Date

Jan 2025

Description

Nike explores the intersection of personal space and movement in the short-form project 'Home.' The film transitions from architectural exterior shots of high-rise living to observational interior moments, featuring a protagonist in athletic apparel within a domestic setting. Produced by We Know Video and represented by Rabbit, the piece employs a live-action technique to ground its narrative in daily reality. The visual language relies on cinematic lighting and grainy textures to establish an intimate, documentary-leaning aesthetic that prioritizes atmospheric storytelling.

Style

Horizontal, Commercial, Cinematic, Grainy

Industries

Sportswear

Color

Pure White

Jet Black

Background

Living Room

Context

Brand Film / Corporate Video