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Nike Home 2025

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Nike explores domestic environments in this video titled Home, which oscillates between private interior moments and exterior urban landscapes. The project captures an observational tone, focusing on a young man in athletic apparel and a woman framed by a rain-streaked window. Produced by We Know Video and represented by Rabbit, the film utilizes live-action technique and cinematic lighting to maintain a grounded, documentary-style aesthetic. The final edit leans into a grainy texture to emphasize the intimate nature of the subjects within their settings.

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