Nike: Home
Brand
Date
Jan 2025
Description
Nike explores domestic environments in this video titled Home, which oscillates between private interior moments and exterior urban landscapes. The project captures an observational tone, focusing on a young man in athletic apparel and a woman framed by a rain-streaked window. Produced by We Know Video and represented by Rabbit, the film utilizes live-action technique and cinematic lighting to maintain a grounded, documentary-style aesthetic. The final edit leans into a grainy texture to emphasize the intimate nature of the subjects within their settings.
Style
Horizontal, Commercial, Cinematic, Grainy
Industries
Color
Pure White
Jet Black
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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