Nike: Here We Go: The Next Generation of Sport

Aug 2023

Nike’s 'Here We Go: The Next Generation of Sport' commercial explores the intersection of academic life and athletic pursuit. The film follows young athletes as they move between classrooms and high-energy sports environments, including school corridors and outdoor skate spots. Produced by Collider with creative direction by Conscious Minds, the project employs a fast-paced edit driven by quick cuts and slow motion. The visual language leans into a clean, cinematic aesthetic, utilizing vibrant colour grading to contrast daily school life with active movement. The project features post-production and VFX work from Conscious Minds and ARC (Australia), with sound design and original music provided by Sonar.

Horizontal, Action, Cinematic, Clean

Slow motion

Office

TVC / TV Commercial