Nike revisits the Hare Jordan campaign, a hybrid commercial spot that integrates live-action basketball performance with traditional 2D animation. The project features dynamic interactions between human athletes on a gymnasium court and the iconic cartoon character Bugs Bunny.
The execution relies on precise VFX and visual effects to align live-action footage with animated elements. Wieden+Kennedy Portland led the creative development, with PYTKA Productions handling the live-action capture and YFG/FX managing the compositing. The spot leans into cinematic pacing to bridge the gap between sports and animation techniques.
