Nike
Grateful Ducks x Nike Football
Brand
Date
Oct 2025
Description
Nike's Grateful Ducks campaign for the football division blends sportswear aesthetics with counterculture references. Photographed by Menelik Puryear, the imagery utilizes a desaturated palette and natural light to capture subjects in rural, outdoor settings. Creative direction by Jon Tietz and styling by Marcus Allen lean into a maximalist approach. The work centers on a series of editorial portraits and group shots featuring athletes and mascot characters interacting with a vintage, psychedelically painted bus, grounding the collection in a distinct, tactile atmosphere.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Sportswear
Color
Jet Black
Forest Green
Context
Advertising Campaign
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