Nike: Grateful Ducks x Nike Football

Oct 2025

Nike celebrates the intersection of collegiate tradition and counterculture aesthetics in the Grateful Ducks x Nike Football campaign. Captured by photographer Menelik Puryear, the imagery integrates athletic apparel with a psychedelic, vintage bus setting to ground the collaboration in a rural, open-air environment. The project features creative direction from Jon Tietz and fashion styling by Marcus Allen, utilizing a maximalist approach to layering and mascot iconography. The visuals rely on natural light and a desaturated palette to highlight the textural details of the varsity jackets and mascot suits against a muted countryside backdrop. These editorial assets emphasize the collaboration between sportswear and character-driven design.

Editorial, Vertical

Natural light

Advertising Campaign