Nike: G-Dragon

Brand

Date

Feb 2025

Description

Nike presents a product campaign featuring the G-Dragon sneaker collaboration. The film focuses on the silhouette of the footwear as it rests against a dense, moss-covered ground, integrating organic textures with the item's urban design. White daisies emerge around the sneaker to provide visual contrast against the dark finish of the shoe. Produced by All Of Us Here, the campaign utilizes a clean, live-action technique to highlight the distressed midsole and classic branding details. The project leans into a gritty aesthetic, utilizing soft, natural light to distinguish between the natural landscape and the technical surface of the streetwear piece.

Style

Horizontal, Commercial, Gritty, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black

Pure White

Background

Forest

Context

Social Media / Short Form Video

Associated creatives

All Of Us HereProduction

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Nike: G-Dragon

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