Nike
G-Dragon
Brand
ProjectG-Dragon
Date
Feb 2025
Description
Nike spotlights the G-Dragon collaboration through a product-focused film that highlights the sneaker's unique aesthetic. The visual narrative balances a gritty, dark urban backdrop against the organic textures of lush green moss and emerging daisies. Produced by All Of Us Here, the commercial utilizes natural light to frame the footwear’s specific details, including the distressed midsole and contrasting white swoosh. The short-form piece emphasizes a clean, live-action technique to present the high street fashion staple.
Style
Horizontal, Commercial, Gritty, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Pure White
Background
Forest
Context
Social Media / Short Form Video
Associated creatives
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