Logo

Nike: Fuel Band Move

Brand
Nike
Date

Nov 2020

Description

Nike presents this product video for the FuelBand SE, highlighting the wearable fitness tracker's design and digital interface. The piece focuses on the device's matte exterior and green accents, utilizing slow, rotating camera movements to showcase the LED dot-matrix display and clasp hardware. Produced with a clean, minimalist aesthetic, the film relies on deliberate studio lighting to emphasize the product's contours. The technical execution features 3D render / CGI techniques to provide a detailed view of the wearable's form factor. Audio production and sound design were handled by Wave Studios NY, with editorial support provided by Whitehouse Post - US.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

3D render / CGI

Industries
Consumer Electronics
Color
Jet Black
Lime
Background

Black Seamless

Context

E-commerce / Product

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by