Nike: Free Your Mind
Brand
Date
Nov 2024
Description
Nike presents Free Your Mind, an athletic campaign capturing a series of high-energy outdoor activities. The project tracks an individual moving through natural landscapes, spanning from the quiet of a rustic cabin to the intensity of trail running, cycling, and rock climbing. The production, helmed by DOMO, emphasizes movement through dense forest environments. Using natural light and a cinematic approach, the film focuses on earthy tones and live-action techniques to portray the intersection of physical endurance and outdoor exploration.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light
Industries
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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