Nike: Free Evolution
Brand
Date
Aug 2023
Description
Nike’s Free Evolution commercial spot explores themes of movement and growth, tracing the transition from infancy to childhood play. The narrative focuses on the natural development of gait and mobility, moving from intimate domestic scenes into expansive outdoor environments. Produced by ALTERED.LA, the work captures these milestones through a cinematic lens. By utilizing natural light and golden hour sequences, the project emphasizes a clean, organic visual language that highlights physical development in a domestic and recreational context.
Style
Horizontal, Cinematic, Warm, Clean, Golden Hour
Techniques
Natural light
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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