Nike: Footlocker - Air Is For Everyone
Brand
Date
Oct 2023
Description
Nike's 'Air Is For Everyone' campaign, produced by Dress Code, explores a metropolitan narrative centered on the intersection of individual workspace and footwear culture. The project features a series of live-action vignettes, transitioning from a quiet exterior cityscape into a focused interior environment defined by precision. The aesthetic leans into moody cinematic lighting and warm, ambient tones to highlight the product. The cinematography emphasizes urban details, utilizing high-contrast setups to showcase sneaker silhouettes against illuminated shelving.
Style
Horizontal, Cinematic, Warm
Industries
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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