Nike
Football Australia X New York
Brand
Date
May 2025
Description
Nike explores the intersection of international sport and urban culture in this Football Australia X New York sportswear campaign. The project adopts a documentary-style approach, moving between intimate portraiture and street-level editorial photography to capture the connection between athletic identity and city life. Photographer Ryan Brabazon utilizes analogue film techniques to frame the series, leaning into warm tones and natural light. The aesthetic is defined by grain and vintage-inspired framing, grounding the modern athletic jerseys within the textures of New York City transit environments and urban architecture.
Style
Vertical, Warm, Editorial
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Golden Yellow
Jet Black
Context
Advertising Campaign, Editorial
Associated creatives
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