Nike: Flex Your Vision
Brand
Date
Aug 2024
Description
Nike’s 'Flex Your Vision' campaign showcases a series of energetic, movement-focused vignettes set against stark urban architecture. Featuring rhythmic performances from dancers and models, the commercial leans into a high-energy aesthetic through rapid, rhythmic cuts and natural lighting. Produced by DLA Films, the project highlights athletic apparel in diverse city settings, from bridge structures to brick staircases. The work utilizes a live-action technique to ground the movement, maintaining a modern and kinetic pace throughout the commercial sequence.
Style
Horizontal, Commercial, Action
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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