Nike

Mar 2023

Nike FC presents a documentary-style portrait of professional footballer Raheem Sterling, set against the backdrop of North London. Moving through residential streets and boarding a double-decker bus, the visual narrative balances an observational approach with a nostalgic aesthetic. Techniques such as sepia-grading and black and white cinematography define the sequence, which incorporates archival text cards and vintage television frames. The film leans into an analogue texture, utilizing film-emulsion effects reminiscent of 16mm or Super 8 footage to ground the story in a suburban context.

Documentary, Horizontal, 1980s

Analogue / film, Super 8 / 16mm

Sportswear

Street

Advertising Campaign