Nike
Fabric of the Community
Nov 2024
Nike’s brand film, Fabric of the Community, highlights the intersection of personal memory and local sport. The project documents the creation of commemorative football shirts, crafted from textiles donated by survivors and community members of the Grenfell tower tragedy. Developed by agency and production house Brothers & Sisters, the film utilizes a documentary approach to capture the process of weaving personal history into physical garments. The production moves from archival records to quiet, observational scenes, leaning into natural light and a somber, respectful colour palette. Post-production and VFX were managed by ELMNTL, with sound and music provided by Missing Link.
Documentary, Horizontal
Natural light
Football (American)
Bedroom
Brand Film / Corporate Video
