Nike: Fabric of the Community
Brand
Date
Nov 2024
Description
Nike's Fabric of the Community is a documentary-style brand film documenting the creation of football shirts woven from fabric donated by survivors and community members of Grenfell. The narrative channels an observational tone, juxtaposing archival footage with intimate, light-filled domestic scenes to highlight personal remembrance. The project was developed by agency and production house Brothers & Sisters, with additional production support from Missing Link. The visual execution utilizes live-action technique and natural light, maintaining a somber, respectful colour palette throughout the piece.
Style
Documentary, Horizontal
Techniques
Natural light
Industries
Color
Burgundy
Camel
Background
Bedroom
Context
Brand Film / Corporate Video
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